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Smart Packaging and Security Solutions for Wine Industry

All-in-one Solution for the Wine Industry

NanoMatriX offers the most complete solution for the wine industry including: anti-counterfeiting/tamper-proofing, brand protection, inventory management system as well as consumer engagement.

Key Issues in the Wine Market

The wine and spirits industry is plagued with supply chain problems like pilferage, counterfeiting, illegal blending, adulteration, the addition of hazardous ingredients, and label fraud. Counterfeit wines are a multi-billion dollar problem with studies showing that at least 20% of wines are counterfeit. One cannot easily distinguish between a genuine bottle of wine from a reputable vineyard versus from a counterfeiter.

Wine companies are the most at risk by fraudsters if they do not invest in the authentication of their bottles, which could result in loss of revenue, damage to the company’s reputation, loss of consumer trust, and inability to prove product originality.

€2.7 Billion/yr

Cost of counterfeit spirits and wine to the European economy (EUIPO)1

20%

Percentage of fake wine in the market according to the consensus of several experts

Complete Array of Robust Anti-Counterfeit Solutions

Holographic Labels

Our hologram brand protection solutions comprise multi-level security holographic labels with overt, covert and forensic features. Tamper-evident features and security taggants in the holographic security labels help to ensure that consumers and inspectors identify parallel trading, counterfeits, warranty return fraud, product dilution or production overrun.

Protect your brand with holographic security graphic elements which are created using proprietary security graphic design software. Custom hologram labels and printed labels can also be incorporated with QR codes for product authentication and consumer engagement.

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TrackMatriX® Solutions

TrackMatriX® is a SaaS on-demand platform for brand protection and consumer engagement. TrackMatriX® allows brand owners to take advantage of a self-service platform that enables product authentication while providing an opportunity to engage with customers via QR codes or NFC tags.

The platform provides brand owners deep consumer and supply chain insights regarding their wine product like real-time GPS location, scanning frequencies and even suspicious activity alerts. Meanwhile such data is also transferable to complement the client’s CRM/ERP/POS systems, thereby adding further value to the client’s consumer database.

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TrackMatriX® Geo / Lock / Cycle

These are advanced security QR codes or data carriers. These codes contain overt and covert (Lock) information about the product that can be accessed by scanning the code. Once scanned, consumers arrive at a landing page that could include a link to the company website, a digital coupon, an event invite, or any other engagement tool that the brand desires.

TrackMatriX® NFC

TrackMatriX® NFC allows for a secure form of data exchange which can be used to authenticate individual products. Consumers can obtain different kinds of wine information prior to opening or after opening (e.g. products specification, location tracking, storage temperature, or any other vital information).

WineWardens™ Inventory Management

WineWardens™ is an advanced inventory management system for collectible premium wine and spirits which can be used by wineries, distilleries, brand owners, wine collectors, wine merchants, traders, and wine exchanges.

The system is using anti-copy, anti-tamper security labels with QR codes or NFC tags to mark each bottle or boxes uniquely. WineWardens™ is a cloud-hosted, scalable application that can be delivered as a white label application.

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  • Wine collectors can login to their private account and view the status of their inventory
  • Real-time storage condition records and history
  • Self-servicing inventory management with sub-user accounts
  • End-to-end Track and Trace system across multiple storage facilities / cellars
  • Scan or tap to interact functionality to learn more about the product, storage condition, supply chain info, or to securely transfer ownership
  • Revolutionary anti-tamper technology: NFC tag wraps around the top of the wine bottle and alerts users with NFC-enabled smartphones if the bottle has ever been opened. The Tamper Tag technology prevents criminals from refilling high-end bottles, securing product authenticity.

MatriX-Mark Solutions

MatriX-Mark™ Taggants are invisible marks that help wine manufacturers and brand owners fight against counterfeits and encourage consumers to use genuine products.

These high-tech security taggants can either be printed on the product package or be strategically placed inside the product.

Once the taggant is placed within a consumable item, it will need a specialized sensor for accurately recognizing it and signaling its presence. You have to mark your consumable containers with MatriX-Mark™ taggant ink and equip the detectors or scanners with specialized sensors from NanoMatriX.

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What’s Unique With Our Wine Anti-Counterfeit Solutions?

Guarantee your premium wine always in the best condition

Easily check the wine condition at their personal wine collection anytime to ensure the best timing for tasting. In addition, wines are also alternatives as gifts to someone special.

Enhanced confidence from ensuring product originality

Display information about the bottle’s authenticity and instantly with every NFC tap or QR scan.

Interact directly with consumers while they enjoy their wine

Engage customers about your wine such as wine image, winery, chateau, origin, and vintage, etc. Let consumers get more familiar with your wine brand using their mobile phones.

Unexpected positive surprises after cutting the tag

Tamper tags provide additional features, even after cutting the tag. A custom message can be delivered to the wine collectors. Make your customers curious and stimulate their desire to see what secret message you have for them.

Clients

Use Cases

Holographic Labels + TrackMatriX®: French Wine Company

Problem

A French wine company was looking for ways of protecting their high-value cognac. They were looking for ways to protect their latest product line, an organic vodka, which they were planning to launch in China. They asked NanoMatriX to prepare a security label which would be placed around the neck of the bottle to prevent anyone from opening the bottle unnoticed.

Solution

NanoMatriX prepared a custom-designed label with multiple security features, including graphic elements as well as substrate security features like tamper evidence and a sophisticated security line cut pattern.

In addition, NanoMatriX provided a TrackMatriX® Geo code – a unique tracking QR code applied to the labels. ABK6 will be able to capture in their backend dashboard each individual scan with geolocation.

Results

The launch of the organic vodka was very successful in China. Not only have sales increased tremendously right after the launch but also the company managed to engage with many of its customers through the QR code. Therefore, the consumer could learn more about products and find out where they can buy them while assuring product authenticity.

Holographic Labels + TrackMatriX® + MatriX-Mark:French Distillery

Problem

A French distillery with a globally-known brand faced serious problems in its distribution in China. After working successfully with two distributors in China, one of the distributors canceled the distribution contract after the first year. However, the distributor who canceled the contract continued to sell a lot of their main brands. It was impossible to explain that he had so much stock that he could continue to sell at prices which were way below the expected selling price.

The global brand owner commissioned an investigation and found out about the factory which manufactured the fake glass bottle, the printing company which manufactured the fake labels, and also the warehouse storing the fake products.

The culprits were swiftly arrested and brought to court. However, something terrible happened during the court case. In summary, the judge looked at the 2 bottles (one supposed to be fake and the other genuine). In essence, he told the brand owner: “Look! I have 2 bottles. One is fake and one is supposed to be genuine. However, I cannot see a difference. You can go home now.”

Solution

After this disappointing experience, the global brand owner approached NanoMatriX. Our advice was to add something to his wine products which will unmistakably make a difference between original and fake if he planned to go for another court case.

We added the holographic back labels, including an invisible mark called MatriX-Mark. MatriX-Mark is a unique security material with very strong anti-counterfeiting properties. It cannot be copied by counterfeiters because they cannot detect the material.

In addition to the strong anti-counterfeiting feature, we also added a TrackMatriX® Geo code which allows the consumer to scan the QR code for engagement – something which is particularly popular in China.

Results

The launch of this new security feature has been very successful. The brand owner is confident in all instances that he could make a difference between the original and fake if ever he goes to court. Furthermore, he received valuable consumer insights and engagement data through the TrackMatriX® system. The collected data from each scan allowed his company to run more effective marketing campaigns.

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