“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.”
Paul Roetzer, founder & CEO of PR2020.com
The demand for face masks, particularly the N95 type, has reached an all-time high as people are in desperate need of ways to protect against the latest health to their families: the 2019 Novel Coronovirus or now officially known as COVID 19. This increase in demand is also creating opportunities for counterfeiters to take advantage of the situation. threat Aside from China, the citizens of Hong Kong are severely affected by the growing need for face masks. Out of desperation, they fail or overlook the need to check if the product or brand of face mask they are purchasing are genuine.
The Problems:
- Face masks have become the new gold in Hong Kong; the prices are exorbitant, the demands are high and many shops are out of supply.
- South China Morning Post recently reported that about 10,000 people queued and camped overnight to purchase N95 masks at a Hong Kong industrial estate.
- Not less than 12 pharmacies in Hong Kong were reported to have sold fake Japanese medical face masks at ridiculously high prices. Despite the fact that these masks can be ordered from Taobao for HK$6.76 per box, unscrupulous pharmacies around Hong Kong are selling them at HK$75 to HK$238 per box.
- The quality of the masks is questionable as some medical experts said that improper usage of contaminated masks may cause acne problems as they may contain germs such as Staphylococcus aureus due to improper manufacturing processes.
- China Daily reported that Hong Kong customs seized about 68,000 fake masks with a market value of about HK$380,000.
- Brands are losing their reputation.
- And, more importantly, customers aren’t getting the protection that they need.
What’s the way out? How can people spot the fake?
How can companies protect their brand against counterfeits?
NanoMatriX: Efficient Brand Protection and Anti-Counterfeit Technology
Face mask manufacturers did not expect the their products would be victims of counterfeits. All they focused on is making face masks the right way by ensuring that their products are compliant to international health and safety standards.
We, NanoMatriX, can help you protect your brand. Having been in the anti-counterfeit industry for more than 15 years, NanoMatriX has mastered the science of anti-counterfeiting. For a start, we can offer a few thousand security labels with our proprietary TrackMatriX® QR codes. These TrackMatriX® labels allow customers to validate the authenticity of their purchase and have the peace of mind that their family is in good hands.
This process starts the moment your consumers scan the labels on your product and they will see a webpage where your customers can check for product authenticity, loyalty points, lucky draw, discounts, etc. The image above is a simple illustration of how our seamless solution works.
Starting a Customized Engagement Program is Easy
Our goal at NanoMatriX is to make sure that no brand falls victim to counterfeiting and no consumer becomes vulnerable to counterfeit products. At the same time, brand owners can – with just a few clicks – prepare and modify a customized consumer engagement program. Get started with NanoMatriX today and let’s work together to deter and fight counterfeit market in an innovative way.
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