Counterfeiting products, especially high value ones has become a huge global menace that threatens to cause colossal losses to businesses around the world. The technology deployed by counterfeiters to mass produce a wide range of goods has become so sophisticated that it often becomes impossible for even experts to differentiate between what is fake and what is original. The problem of counterfeiting became particularly acute on account of the pandemic induced restrictions on trade over the last couple of years.
So rampant is the problem of counterfeiting that despite the best efforts of law enforcement agencies around the world, the counterfeiters seem to be a step ahead. This is where the role of extremely sophisticated anti-counterfeiting technology becomes immensely important as that can help stop counterfeiters in their tracks. It is hardly surprising that the global market for anti-counterfeiting is currently valued at $3.24 billion which looks to reach as much as $4.26 billion by 2026.
Companies like NanoMatriX have contributed towards this growth in the anti-counterfeit industry on account of their TrackMatriX digital and customized anti-counterfeiting solutions incorporating smart product packaging solutions boasting web based on demand verification solutions. What’s more the TrackMatriX platform is quite scalable allowing all manner of businesses to use “connected packaging” to fight counterfeiting effectively.
Leading anti-counterfeit solution providers like NanoMatriX will play a crucial role in empowering businesses and organizations to leverage cutting edge technologies like AI enabled anti-counterfeit solutions that work equally well for high value products, and mass-produced goods as well. As a matter of fact, anti-counterfeiting solutions will be increasingly deployed in the case of low-value consumer goods helping them gain the trust of their consumers.
Already mass encoding technologies like barcodes, encryption and digital mass serializations have become the most significant segment of the anti-counterfeiting industry. As a matter of fact, anti-counterfeiting technologies like QR code, NFC, AI and Blockchain will prove to be a gamechanger in securing the entire supply chain from the manufacturing to the end consumer in the times ahead.
The counterfeiters might have upped their game considerably, but they can expect to be met with stiff resistance by more and more businesses who have stiffened their defenses by adopting the latest cutting-edge techniques and technologies provided by companies like NanoMatriX.
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