Anti-Counterfeiting Solutions for the Electronics Industry
NanoMatriX is trusted by electronics manufacturers to fight against counterfeits, protect their brand, and engage their customers. Counterfeit electronics have rapidly become a major concern for brand owners. An exponential rise has been seen in the supply of counterfeit consumer electronics which has become a major industry headache.
$7.5 B per year
Cost of electronics-part counterfeiting to U.S. semiconductor manufacturers
$281.5 billion
Worth of semiconductor market affected by the top four most-counterfeited components alone
Robust Anti-Counterfeiting Solutions for Electronics Manufacturers
MatriX-Mark® Solutions
MatriX-Mark™ Taggants are invisible anti-copy marks that can be incorporated into electronic components. Also known as a tracer element, a taggant is one of the most versatile anti-counterfeiting technologies on the market.
Taggants are the physical or chemical markers added to the material, and they can easily withstand any form of testing.
MatriX-Mark™ Taggants are quick and easy to add to plastic pallets, cable insulation, or other injection molded plastic components. The best part is that these Taggants don’t alter the appearance, color, or chemical makeup of the plastic (even transparent plastic). That’s why Taggants can be added to any plastic product or cable without minimizing its performance.
Covert and forensic Taggants contain proprietary ceramic inorganic tracers that make it virtually impossible to chemically copy or extract any embedded security information. It’s a security feature that is uniquely encoded and virtually impossible to duplicate, which can be only detected by our custom-made detector.
TrackMatriX® Solution
TrackMatriX® is a SaaS platform that can help electronics manufacturers and brand owners to engage consumers and fight product counterfeiting and parallel trading. The platform delivers serialized QR codes for item-by-item product authentication, tracking, and consumer engagement. Using the platform, brand owners can customize consumer engagement landing pages & anti-counterfeiting schemes.
Brand owners are able to improve electronic components traceability for better supply chain control and utilize extremely convenient multiple anti-fake measures for product management.
Clients
Use Cases
Holographic Labels + TrackMatriX®:
China-based Consumer Electronics Manufacturer
Problem
A well-known home entertainment product manufacturer from China contacted us to discuss ways to fight counterfeits and engage consumers.
- Fake products were sold more than the real products on several unauthorized e-Commerce platforms
- Counterfeit products are increasing across many e-Commerce platforms
- Low engagement rate with consumers after the product purchase
- Counterfeits enter authorized sales channels
- Customers unknowingly buy fakes
- Customers don’t know to distinguish between real and fake products
- Parallel trading
- How to increase customer engagement in real-time basis
- How to monitor the customer behaviors across different locations in real-time
Solution
Two sets of security labels used:
Outside label: For in-shop or e-shop consumer experience
The outside label on the package helps consumers learn about the range of products available for further purchase.
Inside label: To receive product and marketing updates once a product is in use
The consumer can discover more updates on news, marketing or entertainment content anytime, by scanning the QR code by scanning the second QR code directly on the product once opening the packaging.
Key Products used:
- Two sets of TrackMatriX® Geo codes
- Holographic labels with high-security anti-copy features
- TrackMatriX Software-as-a-Service (SaaS) platform for dynamic consumer engagement, deep customer insights & reporting, track & trace, and anti-counterfeiting.
Results
The launch of this new security feature has been very successful for the electronics manufacturer. The company was able to protect their product against counterfeits and improve customer engagement. They were also able to gain marketing relevant data including geographic and behavioral information to improve their marketing strategy.
- Multi-level secured brand protection
- High-security anti-copy features
- Dynamic interaction with consumers
- High level of consumer engagement
- Source for data-driven decisions & insights
Contact Us
Contact Us
852 2523 9959
