Smart NFC Tag Tamper Solution to Protect Premium Wines & Spirits
How Company Put an End to Product Counterfeiting and Promote Wine Brands Using NFC Solutions from NanoMatriX
Our client offers an extensive variety of premium wines to private, retail, trade and corporate customers across Asia. They have been doing this for decades but not without facing problems of wine counterfeiting and other issues. How did we help our clients to overcome these challenges? Let’s take you on a journey for the next few minutes; if you are ready, here we go!
Company Overview
Headquarters: Hong Kong SAR
Employees: Confidential
Industry: Wine
Revenue: Confidential
Country: China
Type of company: Private
Challenges
- Counterfeit wines
- Loss of revenue
- Damage of company’s reputation
- Loss of consumer trust
- Inability to prove product’s originality
Solutions
- Label design with anti-copy features
- TrackMatriX® NFC Tag Tamper Capabilities
- Covert/Secure QR codes & analysis
- Consumer engagement and brand protection technologies
- Wine Warden support and value-added services
The Issues Faced
Trading and collecting premium wines has been made easy by our client. From creating memorable intimate experience for all lovers of wine to making a global exchange and movement of wine faster and hassle-free, our client has cut a niche for itself in the wine industry and has become a force to be reckoned with on the global landscape.
The company has created an exchange that allows private collectors, intermediaries, general wine lovers and institutional wine traders to buy, sell, ship and store their wines internationally through different global wine hubs. This minimizes market access asymmetry, reduces price inefficiency and accommodate changes in market behavior.
The client is not a small player in the world of wine distribution. Sadly, it was faced with a great problem with damaging effects. They had a problem of wine counterfeiting. In addition, it was
near impossible to guarantee the originality of a wine as collectors and producers had no way to prove that the product has not been tampered with and has been kept in the optimal
conditions throughout its lifetime. All of these challenges could be answered once NanoMatriX was hired to do what it does best. Check out how we did it.
WineWarden: Tagging the Wine Bottles
NanoMatriX deployed its expertise to help the company achieve a state where all products are completely free of counterfeit and can be easily tracked. We created an advanced, secure and interactive system that deters and uncovers illegal attempts of wine swapping.
The system called WineWarden, has TrackMatriX®NFC Tamper Tag capabilities that allow consumers to get information about wine location and storage conditions at tag application and bottle departure points.
Users can upload new information as well. All these turn the bottle to a reservoir of information about its journey through point of departure to its final destination and what conditions it has passed through. This is a unique solution that adds transparency and traceability to wines while making sure that they are protected from any unwanted third party tampering.
You may wonder how the system works. It’s simple – it has a secure and intelligent NFC tag that is applied on every bottle of wine; and a smartphone application that you can use to retrieve the tracking of the bottle once you scan the tag with your phone. Basically, what you need to do is to place an NFC-enabled smartphone near the NFC tag on the bottle and you get a report that gives you information about the originality and history of the wine. The information you will get includes the bottle departure date, temperature and humidity readings at the time of departure, tag status, tag application date, and tag application geolocation shown on a map. With all these, NanoMatriX succeeded in helping the client create a wine brand solution with unparalleled protection from counterfeits and other challenges that have ravaged the wine industry over the years.
Everyone Enjoys the Benefits
Our innovative security features and protection strategies provide great benefits to all by eliminating counterfeit products completely. The company gets a high sense of authenticity and integrity for the wines sold to their consumers. To the consumers, they get an assurance that the wine they are taking for personal consumption or giving out as gifts has been transferred in the best conditions. In the end, there is an increased consumer engagement and we also provided a value-added support service to the client.
What are you still waiting for? Take action today by contacting NanoMatriX for your customised solution. The fact that we customize our solutions makes it easy for you to integrate it into your own labelling process and supply chain requirements.
Benefits
- No more Counterfeit Wines
- Eliminate loss from counterfeiters
- High level of authenticity and integrity for the products
- Increased consumer engagement & behaviour analysis
- Value-added support services
- Consumers can know the originality of wines
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Please do not hesitate to contact us via +852 2523 9959 or [email protected]