Unique Consumer Electronics Engagement & Brand Protection Solution
China-based Consumer Electronics Manufacturer
A well-known home entertainment product manufacturer from China contacted us to discuss ways to fight counterfeits and engage consumers. Since the home entertainment products are placed in the consumer’s living room, we suggested to use for each package two TrackMatriX smart packaging labels with TrackMatriX Geo codes to deliver instant information about the product during the purchasing process and even reach out to consumer with marketing information at a later stage of the product life time.
Company Overview
Headquarters: China
Industry: Electronic Manufacturer
Employees: Confidential
Annual Revenue: Confidential
Key Products:
- TrackMatriX® Geo codes
- Anti-counterfeit & engagement reporting tool
- Two sets of TrackMatriX® Geo labels are applied
- One on the product itself and one on the packaging
Results:
- Multi-level secured brand protection
- Inclusive of high security anti-copy features
- Dynamic interaction with consumers
- High level of consumer engagement
- Source for high data-driven decisions & insights
Top Challenges for the E-Commerce Platform
- Fake products are sold more than the real products on several unauthorized e-Commerce platforms
- Counterfeit products are increasing across many e-Commerce platforms
- Low engagement rate with consumers after product purchase
- Counterfeits enter authorized sales channels
- Customers unknowingly buy fakes
- How to distinguish between real and fake products
- Parallel trading
- How to increase customer engagement in real-time basis
- How to monitor the customer behaviours across different locations in real time
The Solution
High Security Anti-Copy Features of TrackMatriX Labels
Two sets of security labels used
- Outside label: In-shop or eshop consumer experience
Label on the package helps consumers to learn about the range of products available for further purchase. - Inside label: Receive product and marketing updates once product is in use:
Consumer can discover more updates on news, marketing or entertainment content anytime, by scanning the QR code by scanning the second QR code directly on the product once opening the packaging,
Dynamic Consumer Engagement
Marketing relevant data including geographic and behavioural information are collected and can be analysed through the TrackMatriX® Insights. The scalable track & trace system is cloud-hosted and secured to authenticate products and can engage with consumers. Using these NanoMatriX services, the consumer can make accelerated decisions to make additional purchases.
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