A luxury brand with more than 5000 luxury products, more than 60 international branch offices, and a presence in more than 15 countries across the Asian-Pacific region wanted to protect its high-value luxury products that are even traded between collectors.
Challenges:
The luxury brand continuously invested in anti-counterfeit measures to mitigate financial losses and avoid customers’ dissatisfaction with getting counterfeit products after paying premium prices.
The luxury brand decided to implement NFC tags on its luxury products. But there were a few challenges:
- The NFC tags should be tamper-evident so the tags break when a counterfeiter tries to reuse them.
- The NFC anti-counterfeit solution will facilitate the consolidation of inventory data within the company’s ERP system.
- The NFC anti-counterfeit solution should enhance product track & trace functionalities, ensuring efficient supply chain visibility and monitoring.
- The NFC anti-counterfeit solution should employ responsible AI capabilities for accurate risk alerts and anomaly detections.
- Complex workflow requirements by the logistics and sales team.
Solutions:
NanoMatriX went above and beyond to provide premium-quality, highly customized, tamper-evident NFC tags and a cyber-secure anti-counterfeit solution to the luxury brand. We delivered:
- Tamper-evident and anti-counterfeit NFC tags, NFC readers, and NFC-managed devices.
- Cyber-secure and data-privacy-protected NFC/RFID management platform.
- AI integration within the NFC management platform to detect unusual and illegal activities.
- NFC management platform integration with landing page management and inventory management systems
- Compliance with complex warehouse team requirements.
We also implemented workflows for:
- Activating NFC tags and pairing them with luxury products using a professional PDA securely.
- Product track and trace through the supply chain
- Capturing sales records of an item and recording customers’ loyalty points at the point of sales
- Data integration with the company’s ERP
- Inspection app for professional inspectors or law enforcement agencies to inspect goods while in transit.
- Consumers can access the product name, details, packaging, factory code, production date, serial number, and point of sale location on a landing page by scanning the NFC tags with their mobile phones.
NanoMatriX is certified compliant with ISO 270012022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, and ISO 9001:2015. These certifications testify to our commitment to providing innovative solutions to enhance Web 3.0 experiences while ensuring the highest cybersecurity and data privacy levels. We take pride in our ability to offer solutions that enable our clients to operate with peace of mind and confidence.
NanoMatriX’s Innovative Strategy To Digitalize The Brand’s Journey:
NanoMatriX conducted a comprehensive analysis of counterfeit and fraud risks within the supply chain.
- Selected advanced anti-counterfeiting NFC chip with cryptographic security.
- Utilized security features for protection throughout the NFC tag lifecycle.
- Provided end-to-end supply chain security and transparency for luxury products.
- Ensured user-friendliness and time optimization for logistics and sales staff.
- Maintained a positive relationship with the luxury brand’s logistics team.
- Optimized software for warehouse team’s accessibility.
- Reduced NFC tag activation and pairing steps by 60%.
- Enhanced solution with UHF and low energy Bluetooth (BLE).
- Enabled support for future blockchain security, web3, and the luxury resale market.
Achievements 1-Month Post Implementation:
In the past month, our AI-backed NFC anti-counterfeit solution and dedicated team delivered remarkable results for the Luxury Brand:
- 81,000+ NFC tags paired with products
- 4,800+ Consumer scans
- 180,000+ Products enrolled in the inventory system
- 6,000+ Aggregated SKUs (cartons & pallets)
These achievements underscore the efficiency and effectiveness of our anti-counterfeit solution and our commitment to innovation, cutting-edge solutions, and customer success. As your trusted partner, we enable you to navigate the complexities of the modern supply chain, driving remarkable growth and profitability. Trust us to catalyze your supply chain transformation.
Results:
A simple tap of the luxury product with a smartphone is enough for customers to authenticate their product and start a positive customer experience. The NFC anti-counterfeit solution can also detect illegal or abnormal activities, and provide in-depth insights and reports with its advanced AI integration.
With NanoMatriX’s advanced NFC anti-counterfeit solution, the product packaging can access simple and AR-enabled landing pages, marketing campaigns, lucky draws, surveys, etc.
We asked the Luxury Brand’s IT Manager about their experience working with NanoMatriX, and this was his enthusiastic response:
“NanoMatriX played a crucial role in successfully completing my AI-backed, NFC-based anti-counterfeit track & trace solution with ERP integration. With its high-quality, fast-responding services, insightful consultations, innovative and future-ready solutions, and perfectly timed deliveries and responses. I am impressed with how NanoMatriX deeply cared about my business and how the team members personally tried to understand my unique business problems. I consider NanoMatriX my business partner and will happily work with them again.”
The luxury brand is positively influenced and impressed with NanoMatriX’s capabilities to serve its clients with high-quality, customizable solutions. They now have the confidence that their authentic products are reaching their customers, improving customer engagement, and supply-chain visibility, and they can detect any counterfeit activities proactively.
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