Smart Packaging for Cosmetic Industry to Fight Counterfeits and Engage Consumers
We have compiled a case study involving a Cosmetic Company who decided to add an extra layer of protection for their brand and their consumers. This case study gives an interesting perspective into how using Anti-Counterfeiting solutions improves the overall performance of the company and the creation of a loyal following.
BACKSTORY
Company Overview
Headquarters: South Korea
Industry: Cosmetic products
Employees: Confidential
Annual Revenue: Confidential
Challenges Faced by the Industry
Just like any other organization, the proliferation of counterfeit products greatly affects the sales performance products and the company as a whole. These challenges include (but not limited to):
- Fake products being sold on multiple platforms and readily available
- Fake products being sold at a “discounted” price
- Local markets selling the products as “Class A” or “same product but cheaper”
- Counterfeits enter authorized sales channels (i.e. beauty salons, retailers)
- Customers unknowingly buying counterfeits since “it’s cheaper because we’re directly getting from the supplier”
- Distinguishing between real and fake products
- Figuring out diversion and parallel trading
- Increasing customer engagement real-time
- Monitoring the customer behaviors across geographies in real time
NanoMatriX Products Used:
- TrackMatriX® Geo serialization
- Custom verification workflow
- Inventory serial number
- Multi-product reporting
- Counterfeits & engagement reporting
- Data driven decision & insights
- Multi level secure brand protection
- Dynamic real time consumer engagement
- Supported by high security anti-copy features
THE SOLUTION
Dynamic Real Time Consumer Engagement Platform
Marketing relevant data including geographic and behavioural information are collected and can be analysed through the TrackMatriX® Insights. The scalable track & trace system is cloud-hosted and secured to authenticate products and can engage with consumers. Using these NanoMatriX services, the consumer can make accelerated decisions to make additional purchases.
High Security Anti-Copy Features on our Labels
With our experience as a security printing expert, we know that overt, covert and forensic multi-level security features applied by NanoMatriX will diminish counterfeits. We offer an extensive variety of security technologies and these features are extremely difficult to be copied by counterfeiters.
Get a FREE CONSULTATION Now!